For an industry existing in the internet age, finding a way to create excitement about a release requires a lot of effort. In addition to surprise releases, as in the case of Beyoncé, automatic uploads (U2), or special countdowns and cryptic messages (Rihanna), artists and their management teams are constantly developing ways to create interest, drive sells and get people… Read more →
At the turn of the century, the music industry faced a cataclysmic downfall at the hands of the World Wide Web. Once an impenetrable vanguard of American innovation and the largest representation of the country’s culture and continued artistic endeavors worldwide, the industry of empires like Motown and Capitol Records was blindsided by the growth of internet downloads via file… Read more →
Today more than ever it’s easy to reach masses of people, using online tools to publish and distribute music. Without the need for traditional recording contracts, a number of singers, musicians or both, are choosing to go it alone, saving time and money, and maintaining more control over their product and brand. This has resulted in a stronger presence of… Read more →
In the last month of 2015, Digital Music News released a study showing that most music listeners consume content through streaming sites, like Pandora, Spotify and the like. That is no surprise, given the popularity of such services in recent years, which some have attributed to a decline in piracy. One of the most attractive things about these services, despite… Read more →
In the wee hours of aThursday night, December 12, 2013, Beyoncé did the unthinkable by dropping a full length album on iTunes, without warning nor promotion, save simultaneous Facebook and Instagram posts, signaling her arrival once the music was already available. In addition to scarce marketing, something else was noticeably absent: the album was not available on Spotify or other… Read more →
