For an industry existing in the internet age, finding a way to create excitement about a release requires a lot of effort. In addition to surprise releases, as in the case of Beyoncé, automatic uploads (U2), or special countdowns and cryptic messages (Rihanna), artists and their management teams are constantly developing ways to create interest, drive sells and get people… Read more →
America of the 1950s is one of the most nostalgic eras in the history of our young country. The decade is defined by sock hops, diners, drive-ins, and rock and roll music that defined a generation and inspired others. Television had only just become a thing, and services of today like YouTube certainly hadn’t been conceptualized, let alone The Internet.… Read more →
In the wee hours of aThursday night, December 12, 2013, Beyoncé did the unthinkable by dropping a full length album on iTunes, without warning nor promotion, save simultaneous Facebook and Instagram posts, signaling her arrival once the music was already available. In addition to scarce marketing, something else was noticeably absent: the album was not available on Spotify or other… Read more →
