For an industry existing in the internet age, finding a way to create excitement about a release requires a lot of effort. In addition to surprise releases, as in the case of Beyoncé, automatic uploads (U2), or special countdowns and cryptic messages (Rihanna), artists and their management teams are constantly developing ways to create interest, drive sells and get people… Read more →
Artists Don’t Get Paid To Do The Superbowl, So Why Do They Perform?
The NFL Championship Game, better known as the Super Bowl, is an American institution. The event has garnered the highest ratings in TV history multiple times, taking 18 of the top 20 spots for a single program, according to Nielsen. In many ways, its popularity has been bolstered by the appearance of high profile celebrities during the halftime show as… Read more →